100 Reasons to stay

NW Resiliency Project is proud to partner with If You Don’t Quit, You Win and national mental health advocate Shannon Kapp on the 100 Reasons to Stay Alive initiative, a groundbreaking campaign aimed at combating teen suicide by putting tangible resources and hope directly in the hands of high school students across the country.

This isn’t just awareness. It’s action. It’s access. It’s life-saving work.

100 Reasons to Stay Alive is a bold, multi-platform movement designed to meet students where they are, in schools, on their phones, and in their communities, to remind them they are not alone and that they have a future worth fighting for.

What sets us apart, as echoed in focus groups and community feedback, is that we're not here to replace crisis response tools like 988, we’re here to work before they’re needed.

Our approach is rooted in two truths:
“Reach them before they need to be rescued.”
“Hope in their hands.”

Backed by science and driven by heart, 100 Reasons to Stay Alive is a preventative Hope Project, designed to strengthen students’ sense of purpose, identity, and resilience long before crisis hits… and to reinforce their will to stay even when it does.

Through our national network, we’re equipping students with:

• Booklets filled with personal stories, strategies for managing crisis, and curated reasons to hold on, nearing print production now.
• A mobile app currently in development to offer 24/7 digital support and real-time access to resources.
• A regionally organized resource database to connect students to local mental and emotional health providers.
• A growing network of Ambassadors—survivors, advocates, and allies—committed to bringing this vision into every school, every city, and every corner of the country.
   

This initiative has already:

• Booked five national events to promote youth mental health and connect with donors, schools, and supporters.
• Partnered with a national publishing house, with our first $100,000 purchase order for fall distribution underway.
• Built a comprehensive social media and guerrilla marketing plan to expand reach and engagement.
• Created infrastructure to support growth, from organizational governance to financial oversight.
• Actively served and saved lives, just last month, three teens in crisis were connected to care through this outreach.
   

At NWRP, we believe that resiliency is built before crisis. That’s why our partnership with 100 Reasons to Stay Alive is so critical. Together, we’re working to reach teens before they reach a breaking point, embedding life-affirming tools directly into their everyday environments.

We’re not just sharing information. We’re building connection, courage, and community.

• 💼 Become a Sponsor
  Align your brand with a cause that reaches over 17.3 million students nationwide and demonstrates a real commitment to mental health and suicide prevention.
• 🙌 Volunteer With Us
  Whether you’re an event planner, logistics pro, creative, or just someone with a heart for this mission, we need you. Ask us how to join the 101 Ambassadors.
• 📣 Invite Us to Speak
  We’re booking events and presentations now for schools, churches, businesses, and communities. Let’s bring this message of hope to your audience.
• 💛 Donate Today
  Your support helps us print 100 Reasons to Stay Alive booklets, build essential tools, and get life-saving resources directly into the hands of students who need them most.

Our next critical milestone is $3 million, this will fully fund our national pilot (September–December 2025), complete all first-phase development, and launch distribution across 10 major markets.

Together, we can reach students before crisis, and remind them they have reasons to stay

Let’s change the conversation. Let’s meet students where they are. Let’s make sure no one forgets that they have 100 Reasons to Stay Alive.

🔗 Learn more at 100ReasonsToStay.com